About

What you offer to your guests today shouldn’t be the final product. To succeed now and in the future, it’s important to ask: What do your visitors want? And what could you do better to provide for them in a meaningful, cost-effective manner?

The duo at BASE Collaborative, Ryan and Chris, left a high-powered design firm to bring quality consulting services to family businesses in the outdoor recreation industry. We are brand builders with a passion for helping smaller operators improve the value and reputation of your property in smart ways that stay true to who you are.

We’re geared up to help you attract the future of RV travelers, glampers, and offroad explorers, because the guests of tomorrow are different than the guests of today. For them, your uniqueness is the main attraction, and “boring” is the most expensive feature you didn’t mean to build for them.

Together, we can:

Tell a more powerful story across your website, social media, and all promotional materials.

Design your professional logo, visual identity, promotional aesthetic, and all property signs.

Develop simple “how-to” employee guides that teach staff how to represent your vision.

Design your merch and brand your FF&E / OS&E.

Develop practical experience plans and the on-site brand vibe that improves stickiness for your guests at any scale and budget.

For us, branding isn’t just a logo. It’s about discovering your unique story and building a complete toolbox to elevate your business everywhere, then showing you how to use it.

We work with you to understand your visitors on a deeper level, design a professional brand to attract the right guests, amplify your authentic message, and plan “just-right” experiences that earn better bookings and more five-star reviews.

Whether you're starting from scratch or improving what you have, we can help you build a high-quality outdoor experience that stands out from the crowd and brings more dollars through the door.

Authentic stories. Professional brand design. Practical guest experience plans.

Make your place. Make with BASE.

Consider this case study (click here) as an example of their products and services.

THINK ABOUT IT ALL:

Branding, Storytelling, Marketing, Identity, Logo, Promotions, Experience, Experience Design, Insights, Strategy, Market Positioning, Trends, Guest Experience, Website, Communications, Activation, Advertising, Brainstorming, Creativity, Placemaking, Guest Services, Operationalization, Writing, Copywriting, Story, Messaging, Signs, Signage, Wayfinding, Monument, Monumentation, Graphic Design, Ghost Writing, Optimization, Operations, Employees, Onboarding, Training, Culture, Vision, Visioning, Design, UX, User Experience